Complete Small Business Marketing Class
Making Business Plans Easy
I recently wrote a new class for SCORE that we present at various locations around Houston. The slides describe the steps to take in developing a good business plan...
What does it really cost to buy WordPress Hosting from GoDaddy?
Why GoDaddy?
Primarily because it is the hosting site that I’m most familiar with. This is by no means a promotion for GoDaddy hosting. GoDaddy is good because they have hosting...
Customer Attention Span
We've discussed the importance of understanding the customer's problem and being able to convince them by using their words & perspective.
Another important part of marketing is...
Experience Cash Flow!
In a class I was teaching today, I shared a spreadsheet I created for a High School class I teach. This spreadsheet is a demo model that I built to demonstrate how decisions around spending...
How Much Money Do I Need To Start My Business?
The short answer is the following formula:
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Startup Expenses + (Monthly Fixed Expenses + Monthly Variable Expenses) * Number of months...
New Small Business Roadmap
For Entrepreneurs starting a new business, it may be helpful to see a high level view of a new small business roadmap. It may not be necessary to complete all of these steps for all businesses...
Selecting Your Business Legal Structure
Now that we have a business idea that has passed the tests in “How to Test Your Small Business Idea Part 1 & Part 2”, it is time to decide upon what type of business legal structure is...
Marketing – 5 Steps to Trial and Error Marketing
Many new business owners see the successes of others and assume they had the knowledge to make their business successful from the beginning. People with multiple degrees and unlimited resources...
Marketing – What is digital marketing?
The short answer is it depends on who you ask. For the purposes of this discussion, it could encompass all or parts of:
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