Complete Small Business Marketing Class
Learn how to define your ideal customer, find them, and attract buyers for your small business
What does it really cost to buy WordPress Hosting from GoDaddy?
Why GoDaddy?
Primarily because it is the hosting site that I’m most familiar with. This is by no means a promotion for GoDaddy hosting. GoDaddy is good because they have hosting...
Customer Attention Span
We've discussed the importance of understanding the customer's problem and being able to convince them by using their words & perspective.
Another important part of marketing is...
Marketing – 5 Steps to Trial and Error Marketing
Many new business owners see the successes of others and assume they had the knowledge to make their business successful from the beginning. People with multiple degrees and unlimited resources...
Marketing – What is digital marketing?
The short answer is it depends on who you ask. For the purposes of this discussion, it could encompass all or parts of:
- <span style="color:...
Marketing – Beginner’s Guide to SEO
Google’s formula for ranking search results is a well-guarded secret. Several companies offer services for Search Engine Optimization (SEO) where they use their expertise and experience to...
Marketing – First Impressions
Remember the steps in the relationships from “Getting Buyer’s Attention”? Now that we know who we want to attract and have gotten their attention, it is time for a great first...
Marketing – Getting the Buyer’s Attention
Marketing is like dating and relationships. Here are the steps:
- Know the type of person you are looking for
- Attract their attention
- Make a great first...