Over past 10 years of small business counseling, I’ve seen a lot of enthusiastic people come into the office with visions of starting a business and making a living being their own boss. In the early days, our first advice was to build a business plan. We would ex…

The short answer is it depends on who  you ask.  For the purposes of this discussion, it could encompass all or parts of:

• Logo Design / Trademark
• Email marketing campaign
• Web design and development including mobile platform (now key for SEO)
• Web search engine optimiz…

Posted on June 4th, 2022.

Marketing is a key component of any business operation. It involves analyzing marketing strategies and customer perceptions to drive profit. It also uses various data to make insightful business decisions. Businesses across various indu…